"66% of buying decisions are made at the point of purchase."

- POPAI, 1995

Today's customers are bombarded with advertising messages. How do you compete? Turn to Sound Products and its audio merchandising programs. Research shows 66% of all purchase decisions are made while the customer is in the store. Now you can take control of your business communications and promote your products to on-site customers.

Sound Products audio merchandising allows you to create your own private radio station where you control the music and the message content. It encourages impulse purchases from qualified on-site buyers and it's perfect for retail and convenience store applications. Interspersed with satellite music. Your advertising messages can be broadcast over speakers in your store or over the intercoms and speakers at the island pumps.

Sound Products can create a mix of music and messages tailored to your exact needs. Choose on-premise or satellite delivery. You can even sell advertising time to your vendors for a profit. You'll move more merchandise with impulse buys, improve your revenue per transaction and increase sales by promoting high profit margin items. You'll also enhance your image and improve customer relations.

When you rely on Sound Products, you make one stop for all your production, equipment and installation needs. We provide customized message scripting, voice talent, production and distribution for your own personal messages.

If you're ready to target your current customer base at a 100% level, ask about in-store audio merchandising. It's the cost effective, persuasive tool you need to turn profits up loud and clear.

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